“Work in Use is redefining the way we think about fitness through the form, materials, and aesthetics of practice. These well-designed, elevated objects are meant to be used as well as displayed in the home, celebrated for their craft and high-grade materials, as well as enhance our workout experience through use.”
Work in Use targets a key element of my design point of view; clean and warm aesthetics. When it comes to equipment for working out, aesthetics are often left out of the focal point in the design of these products. However, Work in Use approaches this issue by offering beautiful work out equipment to replace the industrial and purely functional designs of what we understand this equipment to be. I think this approach is very successful as it creates a unique appeal to these products that has not previously existed.