urbz is an experimental action and research collective specialised in participatory planning and design. They work with on the ground in Mumbai, Bogotá, São Paulo, Geneva and Seoul with citizens, associations, local governments and private clients. Given that most of their projects are immersed in participatory design at all stages of the process (conception, evaluation, etc) their practice constantly engage with Cialdini’s principles of scarcity, and reciprocation given their products are made for very specific communities that constantly engage with them to ensure more successful solutions.