“TRULY recently partnered with 12 artists from around the world for its latest packaging innovation. The artists each designed a custom piece inspired by TRULY’s 12 revamped flavors, with a one-of-a-kind box for each flavor.”

The Truly packaging collaboration with the arts does a great job of combining branding with areas in the arts. The different artists all approached the packaging design in their own distinctive styles. The collaboration between branding and supporting the arts creates an emphasis for higher levels of aesthetic appeal in the consumer space. This product tunes into my design point of view that focusses on collaboration, as I have found myself drawn to designs that pull from different sectors to create something cohesively beautiful.