Maev is a wellness company for city dogs, founded in NYC. This company really stood out to me because of their branding: it’s clear what they’re doing, and it’s immediately obvious who they’re targeting when you visit their website and look at their products. There’s a clear vision and common witty messaging behind the products, and I really appreciate that consistency.
Especially in recent years, our world has become supersaturated with D2C brands that all look and feel the same: pale pink, monotone backgrounds, Apercu font, claims of sustainability. The unique voice and design of Maev really drew me in, and it’s something that I aspire to emulate in my own work.