Aritzia

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Aritzia is a Canadian fashion brand that has since expanded to certain areas of the United States. I really admire how they are donating care packages to front-line health workers right now. They conducted interviews and found out that because of the coronavirus, workers need a different set of clothes at work versus at home, so they created a specifically designed collection of two shirts and two leggings to give out to workers with a specially designed logo with a heart. This seems like a really cool angle to take because on their website they wrote how PPE isn’t their specialty but clothes are. A lot of clothing brands are making cloth masks but it seems special that Aritzia is thinking about the other needs of healthcare workers. I think they called it their care package also which was a very nice touch that they are thinking about healthcare workers as people and how they also deserve care at this time.

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