Although many people seem condescending when talking about TikTok, it is a very successful app. Because people have more time now, a lot of them use their excess time watching or creating TikTok videos. It is interesting to see people sharing their lives, and many recent videos are related to the coronavirus theme. One reason for TikTok’s success is its scrolling down feature. Using a simple feature, users need to make less effort to use the product. Fogg has suggested this way of minimizing cognitive cycles in his theory.