It’s hard to buy a Switch these days. A friend of mine had to use an automated bot in order to purchase such a gaming console. Undeniable, Switch has always been popular. However, people are also using more time to play games and share their gaming experiences. One game, particular, gained a lot of traction lately. Animal Crossing is a game where the gamer essentially lives on an island and make the island their home. Many people are essentially living a second life on their island, and they are very competitive about trading with the raccoons. The game provides visceral pleasure as it has all these cute animals and an elaborate set of items on the island. It is also very engaging. It uses competition to make users commit to their island and form emotional bonds with the island.