IPSA is a skincare brand under Shiseido that features skincare products and makeup products. The most intriguing feature is that IPSA offers the ”  IPSALYZER Skin Diagnosis”, which helps the customers learn about their skin’s Moisture Retention, Sebum Secretion, Translucence, and so forth. It applies the element of authority in Robert Cialdini’s 6 principles. Also, the design outlook adds to the physio pleasure of using this product.