The designers of the invisible bike helmet were able to identify a common problem, which is that many people find bike helmets clunky and unsightly, and design a solution that will make wearing helmets more accessible and thus increase safety for bikers. The design enhances physiopleasure by making wearing a bike helmet not only more comfortable but also more visually appealing, and also (drawing on Fogg’s model) increases ability to wear a helmet by reducing physical effort needed to wear a helmet.