Public Goods is another interesting company I have been receiving targeted Instagram ads for. Public Goods is a brand that delivers essential products, across several categories, united by a set of values. They believe the products you use everyday should be healthy, sustainable and easy to access. The company is based on a membership model, where you pay $59 for the entire year and then whatever the extra cost is for your products, i.e. 6 dollars for 6 rolls of tree free toilet paper. They describe how “Most brands go through four suppliers before selling you a product. That adds cost at every step. We work through a membership model instead that allows us to deliver the highest quality at a minimal margin. We ethically source, partnering with the best vendors around the globe to offer products that are good for you, good for your wallet and good for the planet.”