This is a paper product company that focuses on note cards, journals, planners, and notebooks. Through their simple yet preppy aesthetic designs, consumers can feel more excited about writing something in a more aesthetically pleasing piece of paper than a blank stark page. Although the previous post raves about the products, the focus of the post is centered about the company’s competition and less about the design itself.
Even though I don’t write too many cards, whenever there is a special occasion, I like getting stationery and cards from Sugar Paper. Their products have a simple yet chic design. They are also available on Paperless Post as well as Target, where I often get their weekly/monthly planners. Nowadays, they face more competition in this space from companies like Kate Spade, but from their website, it seems like they are focusing on weddings and related products. All in all, I think Sugar Paper does a great job of having a uniform brand and aesthetic across their various products.