On March 1st, New York will join Hawaii and California in enacting a statewide ban on single-use plastic shopping bags. A study conducted by the Empire State found that in NYC alone, every week, 1,700 tons of residential trash is composed of single-use, carryout bags. 

The new regulations around the bags, however, carve out some significant loopholes; sliced and prepared foods are exempt, and shops are allowed to distribute bags with a thickness of over ten mils. Those loopholes led agency Placeholder, founded by designer Sho Shibuya, to create an alternative that uses less material made from 100% biodegradable bamboo fibers.

I find this product to be inspirational as it targets the elevation aspect through eliciting positive emotion by witnessing virtue. The bagless policy is a step in the right direction for NYC to eliminate single use plastics, however, with this new policy obvious issues arise for shoppers and markets. However, designer Sho Shibuya targetted both aspects of this shift through designing these dynamic bags that are both biodegradable and useful in many different markets which likely used plastic bags before the ban.