Kiwico is a subscription box designed for kids. Busy parents could subscribe and get delivered monthly a box of well designed and hands-on fun activity crates for their kids.

According to Fogg model, subscription boxes are ideal for people who could spend little time and little mental cycles to obtain regular services with surprises. Based on the theory of ‌Cialdini, the success of the Kiwico also has to do with Expertise, social proof.  The projects are designed, tested and manufactured by a team of experts. (Expert) The materials are safe and certified by authorized organizations. The research studies on how these well-designed projects help the brain and behavior developing and initiate scientific and environmental enlightenment. (Expert) And as social proof, the users are easily convinced among the peer parents by learning others’ kids are having fun and innovated in these activities. (Social Proof)