Animal Crossing is a social simulation video game in which the player character is a human who lives in a village inhabited by various anthropomorphic animals, carrying out multiple activities such as fishing, bug catching, and fossil hunting. The series is notably engaging for its open-ended gameplay and extensive use of the video game console’s internal clock and calendar to simulate the real passage of time.

According to the ‌Cialdini‌, it is a virtual community that stands out for “Social Proof,” “Liking,” and “Scarcity.” The peer effects serve as social proof when a growing number of your friends started a virtual life on the island and welcome you to visit(Social Proof). The anthropomorphic animal neighbors and adorable characteristics are delightful and charming.(Liking) environments resonance in the real-time makes the experience in the game precious and scarce in a sense. (Scarcity)