Floss picks

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Floss picks are disposable hand held tools holding a small and tight strand of dental floss in order to reduce the hassle of dealing with a full length dental floss thread. This product appeals to several of the stimuli discussed in Chapter 1. In particular, this product is successful in managing expectations; everybody uses dental floss and expects it to involve a long and uncomfortable thread, using a floss pick is so convenient that expectations are meaningfully exceeded.

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