CVS Photo

by Eleanor Blum

CVS Photo is the platform through which customers can print photos and order photo products for delivery or to pick up at a nearby CVS location. This platform appeals to several of the pleasure stimuli discussed in Chapter 1, including: psycho-pleasure in that the one-stop-shop service CVS offers in ordering prints and customizing products and handling delivery eases cognitive load, behavioral-pleasure in that both the mobile and desktop interfaces make it very easy to import photos and to see how they will come out on prints and products, there is also something to say for the way in which CVS Photo exceeds the customers’ price expectations by running frequent promotions.

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