Too Faced’s Better Than Sex mascara is a cult classic makeup product that engages with physio-pleasure and reflective design. The tube itself is a rose gold color, and the product is easy to apply with striking results. The name and the massive plumping of lashes makes the user feel desirable, as if they themselves look “better than sex.” A bold name for the mascara (so much so that in the UAE, it’s rebranded as “Better Than Love”), but as it’s become a staple in almost every beauty guru’s makeup bag, it seems to have paid off.