Headspace is a meditation app. Its marketing and branding is inspiring because it instills a sense of elevation and awe in people; by using Headspace to meditate, they can chase out negative thoughts and be a more calm, relaxed person. The app itself is separated into different modules for people who want to focus on different problem areas in their life: stress from job interviews, relationship anger, general anxiety, etc. Being able to select the specific category being worked on makes people feel more in control of their actions and more motivated to meditate; even though the meditations are more or less the same, the belief that you’re going above and beyond to tackle a specific pain point is a powerful placebo and inspires you to continue using the app.