Care/of is a company selling personalized daily vitamin packets. After taking a health and wellness quiz, the company recommends certain daily supplements that may help, packaging them up into small bags that people can take each day. I’ve never used the product myself, but I’ve been tempted to, mainly because I find their branding and messaging to be inspiring. Their website touts “better ingredients” and “honest guidance,” and features a case study with a mom named Anne who takes probiotics for digestion, protein for post-workout recovery, and electrolytes to support hydration. These messages instill the idea that if you take care/of supplements, you can elevate your own health and be a better, happier person.