The Apple Watch is Apple’s line of smartwatches and the most popular wearable in the US market. It’s marketed as an exclusive, expensive product, making people feel more elevated when they invest in one. It lives on your wrist, giving you a stream of data about your heart rate and activity levels; it’s a particularly inspiring and motivating product for people who are into fitness because it serves as a constant reminder to stay active. When you’ve been exercising a lot, the numbers make you feel like you need to keep up your healthy habits, and when you’ve been slacking, the numbers pressure you into moving more.