What is the Bucket app?
Bucket is an app that targets the inertia we often feel when we want to do something, but end up not following through.
The bucket list is the physical manifestation of the motivation part of the Fogg Behavior Model—the Bucket app aims to provide the ability and trigger, which in Fogg’s model will allow the person to perform a target behavior. Bucket’s simple design invites use, and lowers barriers to ability for the user.
Bucket Fills a Gap in the Market
While we are no strangers to task managers for teams at work (e.g. Asana, Trello, etc.), or personal bucket list apps (e.g. SOON The Everyday Bucket List), the current market lacks an app that integrates the recreational wonder of a bucket list with the appealing group progress championed in a task manager. By combining these positive attributes, Bucket tackles Fogg’s simplicity factors that impact our ability.
Bucket Saves Time and Brain Cycles
Bucket streamlines what used to be a major pain point for adventurous users: the time and brain cycle drain that is coordinating events involving multiple people. Before Bucket, someone might start a groupchat, but it quickly becomes difficult to extract the productive parts of the conversation as everyone floods the chat with their thoughts. Instead, Bucket not only offers quick drag-and-drop (into a bucket icon to add a bit of novelty to the bucket list concept) of individual activities, but compiles the bucket lists of a selected group automatically. The user can quickly add friends to compile “Our List”.
Bucket can also link to a Google account to add events easily and directly into your Google Calendar. This integration allows Bucket users to keep themselves, and their friends accountable for completing activities and events (Robert Cialdini’s commitment to consistency principle, where the calendar event is a “deal” the user makes, and will be less likely to back out of). Bucket envisions incorporating other calendar and scheduling app integrations as well. Built-in scheduling removes the manual mental labor (Fogg’s brain cycles concept) that can keep a group from planning an event in the first place.
Bucket Brings the Adventure to You
The Explore page presents a vast diversity of activities to engage in, with a search function that allows users to browse endlessly.
The Google Maps integration introduces augmented reality (AR) technology by adding a character significant to the geographic location to guide you around a destination. The interactive character increases novelty and liking, one of the principles of Robert Cialdini’s Six Principles of Influence. Even before selecting a site, Bucket estimates densities of people at the destination when you use the app. This further emphasizes to the user the social aspect of completing bucket list items, as there will be company at the selected destination.
Live from Your Destination…It’s the Bucket app
The Live Feed is a constant stream of suggestions from people nearby, encouraging the user to add to their list. This feed appeals to Cialdini’s principle of social proof, where people look to their peers to influence their own actions. As local users populate the feed with reviews, more activities will be introduced to all the users. Emphasis on live user-generated data unlocks a market trip planning websites (e.g. TripAdvisor) typically overlook. While there are user-generated reviews, they are often outdated, or difficult to access in the interface. Bucket also welcomes locals of a destination to contribute, elaborating on Cialdini’s principle of authority. Locals become experts who can lend opinions on activities that will offer a more authentic experience of a destination.
User-generated reviews also lower the barrier of physical effort in the Fogg model—while typical travel website-recommended bucket lists include activities that are highly physically intensive (you either have to travel far, or engage in a physically demanding experience at a tourist attraction), locals and peers have a better gauge of what is possible at a destination. Through the Explore and Live Feed features, the user can select activities using as much or as little physical effort as they would like.
An Optimized User Journey
Lastly, Bucket users can rate experiences and adventures after for future users to reference. User feedback is displayed in the Explore page, allowing users to feel valued and heard, while positively shaping the experiences of other adventurers.