Turbie Twist

by Marisa Trapani

The Turbie Twist “is the original super-absorbent hair towel that stays in place. It features a unique tapered design that allows for a perfect fit on all head-sizes.” This beauty/wellness product utilizes Cialdini’s principle of “routine” because it ameliorates the ritual-derived pain point of wrapping wet hair in a towel which will likely not stay in place.

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