The League (Dating App)

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The League is a dating app which requires users to apply through a rigourous survey to gain access to the service in order to curate a pool of elite singles. Through the Cialdini framework, this app deploys the principle of “scarcity” through implying there are a limited amount of spots and only the most eligible individuals gain access. Through the Fogg framework, the app plays on the desire for acceptance as a “core motivator.”

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