Handlebar Cycling

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Handlebar Cycling (and other exercise businesses) play on the ‘foot in the door’ principle by offering reduced price introductory classes for new customers; they first ask for a much smaller cost before a significantly larger one (some multi-class package). This reduced cost also, of course, represents a simplicity factor which is reducing friction and enhancing the ability of customers to get their foot in the door of the business in the first place.

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