The Wetbrush is a cheap hairbrush that helps detangle hair in the shower. It takes out rough knots with minor damage; it truly is a godsend for people with curly or thick hair. With Fogg’s framework in mind, there must be a trigger involved in purchasing a Wetbrush; the consumer is tired of underperforming hair brushes that are painful and ruin their hair, and the simple premise and design of the Wetbrush can be enough to motivate a consumer to buy it.