This item is a repurposed micro fridge that was originally sold for holding small beverages. Now the beauty community has taken over and made this a staple in people’s skin care routine. Skin care items are placed inside the fridge in order to extend the chemicals lives and have a cooling effect when the product is applied to the skin. Since many influencers use this product, it would fall under Cialdini’s definition of Liking. Before beauty influencers, people did not have these devices, but since influencers began using this, followers have been buying the micro fridges and creating a market for The Cosmetic Fridge.