These hairbands take after the invibobble design of coil hair ties. However Teleties takes the coil hair tie further and has colorful designs that also include a silicon circle that includes the brand name, making the product distinguishable and recognizable. When peers have the hairband on their wrist, it can cause someone to desire the product and because of the identifiers for Teleties, the person can purchase the item. The more they see their peers have these fashionable hair ties, the more they would want the product which would fall under Social Proof.