Ricola is a manufacturer of cough drops and mints. All their products include natural herbal ingredients exclusively cultivated on Swiss soil without any use of pesticides, insecticides or herbicides. Fogg’s framework is relevant in the case of Ricola because people need sufficient motivation to perform a targeted behavior- which is purchasing the cough drops. If people are feeling bad enough that they seek remedy, they will garner motivation to help rectify their problem- which would be a sore throat.