Purely Elizabeth Granola/Oatmeal cups are portioned, gluten free, low sugar, and full of marketed nutrients, and come in various flavors. An item such as this speaks to ideo, social, and physio pleasure. Specifically, the packaging, full of bright colors and bold advertisements for the health benefits and convenience of such a product, is a specific ideo pleasure intervention- when the aesthetic value speaks to the supposed goodness of the product.