The design of Pinterest is really intriguing and simple. Viscerally, it does not have any other unrelated things that would distract your focus. It is easy to navigate and search for pictures. Behaviorally, one single search would trigger a series of related pictures and it would give the user the pleasure of obtaining a lot of information and help them find the desired ones. The users could also create their own board that is shareable to others. The creation of the board could help the users to obtain ideas and create a recognition of certain aesthetics. It is especially a handy tool for designers!