They are super successful in New Zealand. They are a gym that targets a whole different range of people. They have different classes like cycling, HITT, yoga, core, and dance. You can be a member of the gym and only work out in the normal gym or do the classes. The gyms are only in New Zealand. You can also do the classes online/on an app and they sell the classes to different brands. I think the gyms would be huge if they made it to the USA.