Invisalign

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Invisalign is a popular alternative to metal braces. Users have the motivation of using clear braces to not show the metal in their teeth. Adults, especially, have more motivation and ability for Invisalign. However, Cialdini’s principle of authority might lead to the popularization of Invisalign treatment since now dentists are more likely to recommend it. As they are experts, patients often listen to them. Also, as more people start to use it, social proof might apply to Invisalign treatment. Because wearing braces is a long-time commitment, the principle commitment to consistency might also be applied here.

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