Headspace is an app that allows users to practice meditation and other mindfulness techniques. Users are highly motivated by the hope to improve themselves and their mental health. Ability is high due to the ease of use and different types of practices. Push notifications as triggers are key for Headspaces success—they give you notifications throughout the day with great quotes and tips, and a notification can pop up at the “bed time” you set to do a wind down meditation. Overall, the well-timed nature of these triggers increases user acquisition to actually use the app.