GoFundMe

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GoFundMe is a crowdfunding platform that allows people to raise and donate money for different events. People are getting used to donate money to different events, both small and significant. Sharing the events to donate with friends also becomes a normal thing. Cialdini’s principle of “social proof” is in effect here as people have more motivation to share their donation status. Furthermore, people who have received donations in the past might be more likely to donate to other people’s events when they have the ability. This is summarized by the principle “reciprocation.”

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