GoFundMe

by Margaret Sun

GoFundMe.com, an online social fundraising platform employs Fogg’s triggers to motivate crowdsourcing: GoFundMe’s social media presence sparks our support for our friends’ efforts, lack of a minimum for participation is a facilitator (fewer people feel as if they are unable to contribute when there isn’t a high donation amount required), and our personal relations to our friends using GoFundMe becomes the signal, mobilizing our ability to contribute.

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