This company reuses metals to reduce the impact on “dirty metal”s. As their website describes, “Dirty gold mining has a history of civil war, labor abuses, and environmental devastation. Metal mining, and gold mining in particular, is one of the most environmentally destructive types of mining and millions of gold miners earn low wages in dangerous working conditions.Our objective is to help diminish the negative impacts of dirty gold by reducing the demand for newly mined metals and contributing to programs dedicated to improving mining practices.” The products look very nice and of high quality. When purchasing this product, it is aesthetically pleasing (visceral response) and makes the user feel good about themselves for limiting their effect on dirty mining (reflective).