This product is designed to time a shower so as to limit the amount of water used in a shower and train the user to shower quicker. When the time goes off, a loud alarm noise goes off and causes the user to either exit the shower or finish their washing very quickly. Depending on if the user needs to limit the shower because of a water bill or because they need to spend less time in the shower because of a schedule issue, this product would fall into Cialdini’s Scarcity definition.