I think have hit the make in many different areas. They are sustainable and made from natural materials. A slogan of theirs is “Allbirds are shoes you’ll feel good in and good about”, targeting the Ideopleasure, Phyiopleasure and Hedonism aspects. They are simple and distinctive and the brand has incorporated limited edition colors to appeal to the crowd that wants to be “basic” and follow this trend but stand out with a different color. The limited component of this also creates the urge to buy before they are gone.