Trader Joe’s is an American chain grocery store. Rather than stocking their shelves with a large variety of a particular type of item, as many large grocery chains do, Trader Joe’s focuses on providing a smaller selection of high quality, self-branded products for relatively low prices. Many people need to regularly buy groceries; Trader Joe’s makes it more efficient and enjoyable by reducing prices and being as much of a one-stop shop as they can, embedding themselves more easily into people’s routines.