The UI and UX design of Tinder is quite successful. In terms of physio pleasure, it is simple to use by only swiping the photos to like or dislike. The socio pleasure includes interacting with others by giving them likes or super likes and also chatting, etc. The system of giving likes gives the user psychological pleasure, which helps them feel good about themselves and creates the image of being popular. Therefore, it forms an emotional bond whenever the user uses the app, they feel that they are likable and relatable to others. After they got successful dates, they would also recommend the app to other people, which serves as an ideo-pleasure.