SSENSE is a Canadian-founded online shopping site that has since expanded to physical stores. It makes accessing Designer brands more accessible to everyday consumers because they are all on one site and usually at lower costs. In terms of Cialdini’s Six Principles, I think it addresses liking and social proof because at least for me (as a Canadian) a lot of my friends talk about this site and recommend it, so I’ve actually purchased some items from it as a result. It’s easy to use interface and customer service are partially why so many people recommend it.