Milk Makeup is a vegan makeup company (cruelty-free and plant-based) that uses super clean and modern packaging that creates physio-pleasure. There is also stimulation from the excitement of seeing all their products on YouTube and Instagram. From my limited purchases of their products, I haven’t ever been disappointed, but I do rarely purchase this brand because a lot of their products don’t have the best reviews from more trusted reviewers (who aren’t being sponsored). Consequently, I can’t say all their products are the best, but the packaging makes it hard to ignore. They also commonly use a tube/stick design that looks beautiful but is certainly not the most hygienic. Because of this, I think it’s clear they prioritize the look of the product over functionality.