Masse is a social shopping app to help consumers cut through the clutter online and find the best products, guided by real recommendations from fellow shoppers. It collects these recommendations from real people onto one well-organised platform, so shoppers can find what they’re looking for quickly (fewer cognitive cycles and less time). After completing the speedy sign-up process, users are encouraged to build a team of trusted influencers using their existing contacts or by adding suggested super users who are excited to rave about their favourite products and answer questions. Masse abides by reciprocation (both giving and getting recommendations), authority (receiving recommendations from people you trust), and liking (developing a network of users you similar to you and your preferences)