Historically, the Barber has played the role of therapist, doctor, friend, and stylist all-in-one—hence why developing a relationship with a specific barber is so important (and why it should be more utilized in the marketing of hair salons). Not only does the process of getting one’s haircut engage the physical aspects of pleasure, but also the reflective element of self-image and the behavioral aspect of interaction with the individual giving you the haircut.