GoCube is an app-enabled Rubik’s cube. Users can use it as a regular Rubik’s cube or uses the app’s interactive tutorials to learn how to solve the puzzle. The app that comes with it also tracks your progress and allows you to compete with others. The sensors on the cube measure all activity on the cube. The cube itself gives behavior pleasure just like the classic Rubik’s cube, but it also uses technology as a novel stimulation to captivate the customers. For many who failed to solve the puzzle despite numerous tutorials online, GoCube might be the solution. Playing a tech toy can also reflect the user as a technology lover.