Research on the psychology of eating reveals that people consume more when they aren’t fully aware of their portion sizes, which often leads to overindulgence. With increasing awareness of this phenomenon, manufacturers have begun to design products to combat this tendency to overeat and overindulge. These containers are engineered to standardize portion sizes, vastly simplifying the process and removing the burden of counting calories. This exemplifies the design principle of simplicity as outlined by Fogg. Gainwell’s containers dismantle the barriers to eating healthy by removing the brain cycle involved in weighing and portioning your food, effectively streamlining the process. With this product, you no longer have to weigh your food using a scale or measuring cup, and then transfer it to another container. The kit comes with 28 individual pieces designed to keep you covered for 21 days. The containers range in size from 2 tablespoons to 1 cup.

Another clever design feature is the use of colors to designate and signify food categories. Green and purple signify fruits and vegetables, and each portion introduces one serving of your recommended daily value as determined by nutritionists. Because nuts and oils are healthy yet somewhat high in calories and fat, they are requested to be portioned in the smaller orange containers which can accommodate 1-2 tablespoons. Grains are portioned in the yellow containers at 1/2 a cup, while proteins like fish and legumes are portioned in the red container at 3/4 cup. If you’re a dieter who eats specific foods at specific times of day, this kit reduces the need to check each individual container for the contents within. For example, a snack consisting of trail mix can be portioned in a small orange container, easily retrieved during a work break. This product symbolizes ease and facility of use.

These containers are also microwavable and dishwasher safe, again removing a step in the process of preparing food. This kit also encourages consumers to prepare their meals at the beginning of the week and store them ahead of the work schedule. Just pop the container in the fridge after prep, retrieve what you need in the morning, and you’re good to go. You save both time and money by enjoying a quality, premade meal — another series of design principles exemplified. You are encouraged to stick to your meal plan with Gainwell. Ultimately, this product is great for dieters or simply those looking to mind their portion sizes.