The Dyson Supersonic is built to measure temperature 20 times every second, so you can dry your hair without the risk of extreme heat damage, at half the speed of a regular drier. Similarly, with the Dyson styling concentrator, you can shape your hair one section at a time – without worrying about disturbing the rest. The product improves both self-image and personal satisfaction (reflective design) given it leads to relatively higher hair quality (both in terms of damage and appearance) whilst it engages and sustains users extremely well (given it is the only such product in the market and its usage implies hedonistic self-enhancement)