Design Within Reach is an interior design retailer that focuses on “authentic” contemporary design staples (i.e. not “inspired by” or imitating) which in turn translates to almost exclusively (albeit cool and hip) high-end options like a $5,000 Eames Lounge Chair. Design Within Reach is certainly in the business of ideopleasure in the way they “curate” their product offerings for customers that aspireto a particular aesthetic (and price range).