The Braun Satin Hair 7 Brush is a hairbrush that uses active ions to remove static. For people who have frizzy hair, dealing with hair charged with electricity can be a real problem. An ionic hair brush emits heat that generates negative ions to neutralize the positive ions in the hair. Like most beauty products, the primary design direction of the Braun Satin Hair Brush is visceral. It creates the physiopleasure of having great hair. The process of brushing hair is behavior and the brush serves its duty of keeping the hair smooth. This hairbrush also reduces hair loss due to pulling on hair while brushing.