Bath & Body Works has developed a pretty much cult-following with their candles. They are able to achieve this in part by continually redesigning the packaging of the candles and making them look continually more expensive and beautiful. There is physio-pleasure from how it looks as well as smells, but there is also stimulation and engagement with new releases and sales that require buying multiple candles. I’ve even gone into Bath and Body Works to see a new design and thought about buying it despite having the same candle just in an older design already.